Sinn der Hilfe Engel ! » out paying the price you would to purcha

It finally hit me this week what every single client Joe Pavelski Jersey Youth , customer, person and patron truly wants -- and it's not what we're giving them. What we're giving people is details, lots of details. They come in the form of product specifications, a list of attributes, qualities Blake Comeau Jersey Youth , claims, guarantees, and service promises. These are all great but they don't scratch the itch... they don't satisfy the real craving that each person longs for in their day to day experience.


That constant craving is for meaning.


Think about it. When we are born, we are all basically blank slates -- empty notebooks upon which nothing yet is written. As we go through life we sense this blankness and we look to fill it in, write on it Mattias Janmark Jersey Youth , doodle, draw, and color all over the pages. In doing so our little book of life begins to take on the thing we want most... meaning.


How does this affect your company, products and branding? This insight provides an opportunity to connect with your customer on a much deeper level -- an emotional one. If understood, you can help them tell their story Radek Faksa Jersey Youth , strengthen their identity and add purpose to their existence. Take coffee for example. Busy commuters don't drink the stuff at Starbucks because it's convenient or cheap. They do so because of the affiliation it brings them, the sense of belonging, ritual, purpose, community John Klingberg Jersey Youth , etc. In short it provides texture and meaning to what would otherwise be a boring routine... driving to work.


So if that's the case, why do we so often describe and position our products and services in terms of their capabilities, functions and features? Does anyone really want to buy a 6,000 pound piece of metal with wheels? Or do they want the feeling of freedom that a road hugging convertible delivers? The strongest connection you can make with your customer is not the tangibles you sell, but the intangibles you instill. Build on that and you will build a loyal and profitable following.


I shared in another article how Rolex was not really in the watch business Tyler Seguin Jersey Youth , but in the prestige business. A quality watch demands a fair price, but the value of prestige is much higher. If a company owns the prestige position, customers will often proudly state how much they paid, not how much they saved. Why? Because the product added a sense of meaning. If you're continually being price shopped, that's an indication you haven't connected with your customer on an emotional level Jamie Benn Jersey Youth , and you've been reduced to a commodity.


In thinking about your company's products and services, what purpose, what sense of meaning do you deliver that you are not currently communicating with your customers? Is there someway in which you enrich their lives, improve their experience, give them a greater sense of who they are? If you can connect to these emotional anchors Andrew Cogliano Jersey Youth , you will be building on bedrock. Your brand won't be subject to the constant cost comparisons that so often plague companies that fail to resonate on an emotional, meaningful level.


As owner of a branding firm, I believe in enlightened marketing. I share these insights because I believe that each of us has an innate capacity for brilliance. And when I say "you are brilliant," it resonates within you because it's a truth, one that is stronger than any adjective-filled copy. And the message is powerful precisely because it's meaningful.


Home Additions - Their Pros And Cons Home Repair Articles | April 20 Corey Perry Jersey Youth , 2011
Home additions have their pros as well as their cons. Having the information from both sides will help you to decide if an addition is right for your home or not and if the time to do so is now.

If you love the house you reside in but it is no longer large enough for your family then it may be time to think about building onto it. Sometimes renovating a home is more cost savvy and simpler to do then to think about relocating to a larger house. Home additions can be everything from adding a small section to an existing home to adding a whole new story or wing. This is not the same for every residence as every household requires different things.

You need to think carefully about home additions however. Do not jump in with both feet before thinking it through. Building an addition onto your home is a very large remodeling project and purchase and it is not one you should make with a snap decision. It is important for you to weigh the pros and the cons first before you go ahead with your renovation plans.

Pros

There are some good reasons to build a new section onto your pre-existing dwelling. One of the reasons is high cost-value ratio. Studies that have he opportunity to let your imagination have wings. You can make the new space in your home whatever you want it to be and for whatever purpose you desire. You can design whatever you wish without paying the price you would to purchase a new home. Your creation in this case would truly be of your own making- for a fraction of the cost!

Cons

It is good to be in a positive mindset about a home addition but you also . Cheap Shirts Cheap NBA Jerseys Cheap NCAA Hoodies Cheap MLB Hats China Cheap College Shirts Free Shipping Cheap Jerseys Cheap NFL Jerseys Cheap Jerseys From China Cheap Custom Jerseys Cheap Soccer Jerseys