Nike’s Air technology was already integrated into their shoes, but was hidden beneath the midsole materials and was invisible. Tinker Hatfield thought that as an industry leader and pioneer, Nike’s designs and mens air max 1 in particular, were being dictated by the market rather than breaking barriers and paving the way. What Hatfield sought to do was shake up the world of design and the way people looked at shoes. The way Tinker Hatfield would go about doing this was to take the functionality and performance of air max 1 essential and represent it in an esthetical way. This is where the great idea of the window feature and the visible air unit inspired by Piano’s Centre Georges Pompidou came into play. nike air max 2013 mens were the first sneaker to feature a full-length Air Max unit, and they were clearly built with runners in mind. It’s coated in 3M across the stitched overlays allowing for better visibility and striking style. More surprises at: YouTube -Martha's Sneakers Instagram - Martha's Sneakers