By becoming an even bigger OSRS gold vendor, ruining game integrity fighting gold sellers. Gold sellers might sell a few hundred invoice less but if Jagex sells hundreds of even more or bills it will not do favorable for the market. I mean I enjoy being able to buy mems with in-game gp but at the end Jagex did not do this from the goodness or their hearts. They enjoy the money that comes out of it. That they pretend it is only a ethics move is wise marketing.
It is never that simple. Selling gold was a alternative that is good. There's a reason. First of all to get it directly from the origin than some firm. And second of all it is secure, no stolen credit card information or personal information. Lastly, it tied directly into several aspects of runescape and market. People are able to buy RuneFest moves and other things like keys and RuneCoins using it to get gold they farmed in match (some people have billions.) Complete a good update imho.
You are right that there is definitely more benefits to it. Although Runefest moves have not been marketed for bonds anymore in a while, the sole reason I perform today is because of bonds. My parents never allowed me to pay for 2012 and games was the first day that I became associates with the launch of bonds. And due to the massive amounts of gp I obtained it has always stayed like that. So it's not like I am not glad bonds are a thing.
What I do want to state is that in the picture there's still more cheap OSRS gold since it was legalized, being sold. It's in a secure manner, but you are also not gon na feel sympathetic, when someone gets a virus by installing a bot. The solution is the increase in total MTX objectively. And it was the more economical, simpler and more profitable way. If it had not been the alternative that gave more revenue to them, they wouldn't have completed it. Despite it advantages.