Sinn der Hilfe Engel ! » Hair: Marc M. Menden, mad HAIRSTYLING

Credits:
Idea and concept: Marc M. Menden, mad HAIRSTYLING, mad ACADEMY
Photos: Ellin Anderegg
Graphics: Harun Dogan RAWCUT Design Studio
human hair wigs uk Hair: Marc M. Menden, mad HAIRSTYLING
Colors: Lukas Suter, mad HAIRSTYLING
Make-up: Michelle Oberholzer

Being perfect is boring. The "Los Bellos Perdedores - We Are Beautiful Nerds" collection by Paul Gehring Hairdressing for ALCINA Professional 2016/2017 is a tribute to those individualists who previously were rejected because of their difference and now successfully design the streets more colorfully. The provocative title is also a reflection of our current trendsetters, the millennials who want more than just a perfectly styled look.
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Los Bellos Perdedores - the identity of beauty
Influenced by current street styles and genderless collections, "Los Bellos Perdedores - We Are Beautiful Nerds" aims at the social life of millennials - Generation Y -. Technical and social change has dissolved social conventions and made it possible for everyone to be who they want to be. The Internet offers an infinite number of possibilities for individual development.