Branding Your Business to Bankruptcy ECommerce Articles | May 26 Wholesale Drew Lock Jersey , 2008 There are effectively two types of advertising ' direct response advertising and brand advertising. One of the great lies of advertising is "Get your name out there and run some ads." This lie was the key reason for the big DOT.COM crash in 2000.
There are effectively two types of advertising ' direct response advertising and brand advertising.
One of the great lies of advertising is "Get your name out there and run some ads." This lie was the key reason for the big DOT.COM crash in 2000.
Here is a top secret tip. The ad agencies and newspaper reps don't know how to advertise! I'm serious, ad reps and ad agencies haven't got a clue how to advertise effectively. Sure they'll create great looking ads, with nice images and cute headlines but guess what?
Ads that win awards rarely generate sales and ads that sell rarely win awards.
The only type of advertising you should use is direct response advertising. The only purpose of direct response advertising is to produce a clear measurable response.
If you want to save yourself a fortune in business then remember this - All advertising MUST do one of two things:
By doing this you can instantly tell if this ad, newspaper Wholesale Dalton Risner Jersey , banner, campaign is working!
Your 'branding' and 'image building' is a secondary benefit of direct response advertising.
Here are the 3 fundamental reasons why most corporate advertising doesn't work:
1. No attention grabbing headline (Business name, location doesn't work)
2. No reason(s) or USP (Unique selling point) to choose you over other ads
3. No compelling offer or call to action
The trick is to get people to send you their contact details in exchange for a free offer, report Wholesale Noah Fant Jersey , guide or DVD. If you have a larger business, you may even want to set up a separate phone line with a number that only appears in your ad.
If you're directing people to a website, you may want to set up a special web page that also only appears in your ad. This will ensure that you can clearly identify who, if anyone is responding to your advertising.
Another cheaper system to track offline advertising is to list a different contact name in each offline publication which will be relevant to each advertising campaign. So 'Call Steve' Wholesale Phillip Lindsay Jersey , Mary, John etc will be the contact listed on each ad campaign and this first question your sales staff should ask for and take note.
Tell this to your ad agency or newspaper rep and watch them get angry, go red in the face and start stamping their feet.
Then you'll know you're on the right track.
Article Tags: Direct Response Advertising, Direct Response Wholesale Joe Flacco Jersey , Response Advertising
Taking Control of Anxiety Through Positive Anxiety Affirmations Self Help Articles | May 7, 2008 Every morning when we get out of bed we have to make a choice in how we're going to deal with things that we encounter during our day. After all, there are things that we can control and, yet Wholesale John Elway Jersey , many things that are completely out of our control. When we worry about the things that we cannot control, our anxiety levels can quickly get out of hand.
Making anxiety affirmations a part of our every day life will allow for us to approach life head on, even in those situations where it could be easy to give into the anxiety and allow for it to control us. There are free positive affirmations that you can apply to your life with very little effort to naturally reduce the anxiety that you feel.
Stress and Anxiety CAN Be Healthy. Really!
When it comes to anxiety, we need to remember that a certain amount of stress is actually healthy! When you don't have any anxiety or stress you probably wouldn't get anything done because there would be no reason to move forward. Anxiety affirmations can help you look at anxiety as a healthy motivator Cheap DaeSean Hamilton Jersey , because when you are able to keep it in check, you can use it to keep you moving forward, achieving more, accomplishing your goals sooner than you ever thought possible.
Many of us could use free positive affirmations to help us deal with anxiety to get our lives back. When anxiety has the upper hand in your life you can get caught in the vicious cycle of becoming anxious about being anxious. When you learn some very simple anxiety affirmations you can put a stop to this cycle and use the anxiety instead of allowing it to use you.
An example of an anti-anxiety affirmation might be: "I let go of the feeling of being in unknown territory."
Anxiety is very powerful and so many of us give into the power and let it control us Cheap Josey Jewell Jersey , but when you look at anxiety from a different point of view, you will suddenly see that you can harness this power for yourself and use the anxiety to accomplish things that perhaps you never thought you would.
Anxiety is a normal, healthy part of life but we don't all know how to deal with it in a healthy manner. Anxiety affirmations can help you understand your anxiety better, which will allow you to bring your anxiety and stress levels down to a normal or healthy level and use it to your advantage. With the help of free positive affirmations you can change your life for the better!
Many people are crippled by anxiety and find that it is impossible to have normal interactions with other people or even to get their work done without worrying excessively about things out of their control. Even in extreme cases such as this Cheap Isaac Yiadom Jersey , free positive affirmations can have a profound impact.