Sinn der Hilfe Engel ! » We ovalize the entire hair to create movement

Alexa Chung, sisters Charlotte Gainsbourg and Lou Doillon, or singer Angèle… they all succumbed to the “shag” cut. Diminutive of the word shaggy in English which means "in battle" or "bushy", this hairstyle-disheveled cut next to the people. On the parade side, the tops sport it in droves this season as well at Gucci, as Saint Laurent, Calvin Klein, Balenciaga or Coach. "The shaggy look is more than a cut, it's a lifestyle!"
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says Martial Rivault, in charge of the Art Direction of Coiffirst salons. If it returns to the front of the stage in 2019, this trend does not date from yesterday: "This is the new version of the" swag "cut, but more glamorous. The" swag "is a degraded cut with a hippie look appeared in the 1970s that we wore on long hair. In the 1990s, the cut evolved with street and hip-hop fashion, it became more bling-bling. saw it in all colors, especially in the tie-and-dye version. "
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What is the shag cup?
Back this season, the shag cut is reinventing itself while retaining its rock'n'roll spirit, almost androgynous. Hybrid, it oscillates between the blurred square and the degraded cut: "The shag hairstyle today is a mid-length square above the shoulders that is degraded all around the face. We play with wavy lengths or curly. We ovalize the entire hair to create movement, "explains Martial Rivault. Last essential criterion: the fringe. "It must be long enough and fall clearly in front of the eyes or on the eyebrows. It can also sweep the sides backwards, like a curtain."