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Education plus Motivation is a powerful formula. But how do you ensure the motivation level in your prospective customers or yourself Will Harris Jersey , for that matter, is really as high as it could be? Easy. You make sure to build pain into your motivation strategy. Our basic survival instincts mean that given a choice between finding pleasure or avoiding pain - we'll usually opt to avoid pain.


Once you've persuaded someone to move away from something, it becomes much easier to provide them with something desirable to move towards.


7 Tips For Using Pain To Build Motivation


This "pain" approach can add extra power to everything from sales letters Jahlani Tavai Jersey , motivating self talk, sales meetings, presentations and proposals. It is powerful though T.J. Hockenson Jersey , so use it with caution and always be aware of the positive outcome you're after for you and your prospect.


Just a little safety warning before I begin... Make sure you have something positive to move towards once you've encouraged someone (or yourself) to move away from something. Motivation without direction can be destructive.


1. What's Up?


Find out or describe the current situation to set up the big picture and to provide a starting point for investigating the problems and pain.


In a sales letter, opener's such as "Have you ever..." or questions that presuppose a problemopportunity (eg "Are you making the most of...") are perfect for this.


"Have You Ever Lost Weight With A Diet Only To Put It Straight Back On Again As Soon As You Stop?"


"Are You Making The Most of Your Talents?"


When having a conversation the question "What?" is powerful too...


"WHAT's your biggestmost immediate challenge right now?"


"If you could change one thing about your current business situation then WHAT would it be?"


"WHAT are you currently doing to get new customers?"


"In solving problem X WHAT have you tried so far?"


"WHAT's going on for you right now?"


The "Situation" is a foundation for exploration. Listen carefully when talking with someone or describe the situation in vivid detail when presentingwriting.


2. What's The Story?


Once you have enough data you need to summarise it as a story. In a conversation this can be repeated back to the person you're talking with. In a sales message this story will be your framework to embellish. It's always good to do this for your own reference anyway.


Let's use an example: Say I was trying to sell Lean Marketing training courses to coaches.


I've worked with enough of them to know that a common situation they'll find themselves in is as follows...


SITUATION


They seem to be doing lots of things to promote their business but new clients don't seem to be forthcoming. They've perhaps employed the support of another coach who used to do marketing for a big blue chip company but none of the suggestions they made seemed to work either. This story gives me lots of starting points for building their pain...


* things that work for bigger firms aren't working for your small coaching business...


* doing lots of things with no positive results...


* clients are scarce...


But in essence, they have too few clients and have run out of ideas for attracting new ones... This is what I'll use as my starting point.


3. Build The Consequences Using So What?


Once you've got a problemsituation story you can pick a pain theme to work from to magnify the potential seriousness of the problem. Asking the simple question Kenny Golladay Jersey , "So What?", works here.


Here's an example of how to use it in conversation...
Q: "So what could 'too few clients' lead to?"
A: "Too few clients could lead to less profit"


Q: "And what could 'less profit' lead to?"
A: "Less profit could lead to less personal income"


Q: "And what could 'less pe. Cheap Jerseys China Cheap Jerseys China Cheap Jerseys Wholesale Cheap Jerseys China Free Shipping Cheap Custom Jerseys Cheap NHL Jerseys Cheap Custom Made Jerseys China Cheap Custom Sports Jerseys Cheap Custom Football Jerseys From China Cheap Custom Basketball Jerseys Sale