Launched in 2019, Puma Shoes Black Friday is inspired by Puma's heritage styles, and is taken from Puma's '90s archives. Inspired by a '90s running silhouette, the Nova combines a bulky sculpted look with a modern slim upper. The shoe has a mesh upper with streamlined suede and leather overlays, and a sculpted outsole that makes it perfect for streetwear looks. The Nova shoe is retro and modern all at once, which is why it is the perfect silhouette for Barbie to restyle.
The Puma Shoes Black Friday Sale gradient moves from white to orchid pink, and includes pops of yellow and teal. There are also grid and polka dot textures across the shoe, which help to cinch the '90s vibe. There is a vintage Barbie logo on the heel, complete with a palm tree and overlapping geometric triangles. The Nova sneakers quite literally look like a pair of shoes that Barbie herself would wear. Unfortunately, this Nova x Barbie shoe is sold out at the moment.
The Puma Shoes Cyber Monday is still available, though. The Nova x Barbie Flash sneakers are less pastel and tap into Barbie's saturated color palette. An all white sneaker, the shoe has a fun iced pink rubber outsole. It's the exact shade of pink that Barbie's dream house and convertible were. There are also a ton of '90s Barbie inspired graphics, like the spray painted Barbie logo on the side, and the contrast graphics on the interior lining. There is also a colorful cameo print stripe on the heel, tying together Barbie's aesthetic in that era.
The Puma Nova GRL Boss Marshmallow trainer features a mostly pink silhouette alongside a sleek white sole unit. Detailing also includes white lacing and a hit of yellow on the heel tab. Rounding out the design is gradient pattern on the side of the trainer which is seen in blue.