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Wake Up Business World! Gray is Golden! Marketing Articles | November 26 Zemgus Girgensons Jersey Youth , 2001
It?s a ... fact. There are more people over the age of50 than ever before. Seniors are the fastest growing ... our ... and their ... spending power gives riseto a new sell


It?s a demographic fact. There are more people over the age of
50 than ever before. Seniors are the fastest growing segment
of our population, and their incredible spending power gives rise
to a new selling rule, Whoever has the gold? rules. Seniors
have the gold, thus they rule. So being a senior is very cool.

Seniors are the most affluent consumer group that exists. More
than one out of every four people Sam Reinhart Jersey Youth , over 81 million consumers in
the US, is over 50 years old. Over 79 percent of all savings accounts
are held by those over age 55. Seniors buy more from desire than
need and love to pay their bills fully and on time. They also have
more disposable income than other age groups and control over
48 percent of all discretionary purchases that occur. They have
extremely stable incomes, are more cash positive, and more
willing and interested in getting what they want Johan Larsson Jersey Youth , than any other
age group. They are avid readers of newspapers and magazines
and most open all promotional mail sent to them. They are
30 percent more likely to purchase on-line than younger users.

Most companies have yet to take note of the incredible spending
power, statistics and monetary figures about seniors. They don't
focus on the senior market. Business failures of the 21st Century
will not be companies lacking innovative products, they will be
companies lacking seniorized marketing skills. It is time for
corporate America to wake up, pay attention and get with it.
The age wave has arrived.

Here are some tips on selling to seniors:

* Always sell up from the heart up. Use a personal touch with an
honest-to-goodness caring attitude towards them and their well-being.
* Give seniors attention and quality time.
* Show pictures of active people over 50 in your marketing materials.
* Trigger memories from another time. Market to them through their
era - talk to ?the old kid.?
* Link to their feelings and emotions. Listen and bond with them Kyle Okposo Jersey Youth ,
focus on their needs.
* In person feed them munchies like soda pop and cookies. Indulge
their sense of taste & smell.
* Call them in the morning or early evening, never at meal time.
* Never cold call. Send information then follow-up. Be discreet.
* Forget the high gloss, high tech, loud music sales pitch. Use pleasing
colors and soft sounds.
* Print big and bold Jake McCabe Jersey Youth , make things readable, use lots of white space.
* Signage needs ample lighting inside stores and out in parking lot.
* Emphasize Safety, Independence, and Security. Understand they
tire easily and wipe out.
* Stay in contact. Write to them Vladimir Sobotka Jersey Youth , call them, remember they are lonely
and need people. New report offers analysis on the Lidding Machines Market

by elizabethmock1248 · July 3, 2019


Global Lidding Machines Market: An Overview


Lidding machines are used to apply lids to bottles, bags Jeff Skinner Jersey Youth , containers, boxes, etc. Lidding machines are mainly used to seal trays. Lidding machines utilize heat and other methods to apply lids made of plastic films to trays of varying sizes, depths Jack Eichel Jersey Youth , and substrates. These plastic film seals produce a hermetic seal that protects the product and allows the usage of modified atmosphere packaging. This hermetic seal is capable of holding liquid within the tray.


Meteoric growth in the ready-to-eat meal trays market is expected to bolster the growth of the lidding machines market. Different types of lidding machines include automatic and semiautomatic machines. During the tray lidding process, the trays are placed in a mold and the film is advanced over the tray by pushing the mold plate by hand. The lid is lowered automatically to seal the film on the top of the tray. Lidding machines take around 3-5 seconds to apply a lid on one tray. Lidding machines have the ability to apply lids to trays of various sizes. Some lidding machines can hold up to two trays for efficient packaging. The film is cut-off only in the rear of the tray and leaves a square film around the tray. Table top lidding machines are also available. Table top lidding machines are mostly used by supermarkets, local butchers, and grocery shops that produce ready meals and fresh & cooked meat.


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Global Lidding Machines Market: Dynamics


The market for ready-to-eat meals and cooked meat is expected to register a high CAGR during the forecast period. Increase in development and