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The author is an experience writer and having a year of experience on writing about such topics like Exchange Rate Boards UK and LED Message Displays London.

Influencing decisions, one brand at a time


When it comes to influencer marketing, brands have been speculating for a long time regarding the return of investment. Is influencer marketing that powerful to gain more customers simply by using the help of a blogger outreach who have a number of followers on certain social media platform? This question seems to haunt a large number of brands.


In simple terms Tigers Lance Parrish Jersey , influencer marketing focuses on using key leaders in driving the message of your brand into the larger market. Instead of overt marketing to a large group of customers, brands pay an influencer, who in today鈥檚 world is basically a person with big social media presence. The brand builds up its name through word of mouth marketing.


In a world increasingly dominated by ecommerce companies Tigers Victor Martinez Jersey , brands that sell products are thriving by following what is trendy and cool. It helps to reach a targeted audience and thereby drive in serious business returns. Influencer marketing as a digital agency strategy exploded in 2016 as brands sought the help of digital creators in order to reach more of the younger audience.


The 2016 Influencer Marketing Report stated that 66% of the marketers were already following the digital marketing strategy. It also predicted that 2017 will see further enhancement of the dependence on influencer marketing.


Why influencer marketing?


Reaching a targeted audience


The basic yet oft forgotten aim of influencer marketing is to popularize the brand amongst a targeted audience. The moment a brand pays an influencer, the aim is not just to reach an audience; rather the brand targets a specific segment of audience. Through this sort of targeted exposure, the brand reaches not just more people Tigers Miguel Cabrera Jersey , but also the right kind of people.


This sort of influencer marketing goes hand in hand with social media and content marketing. The influencer campaign comes with a sort of social media component; influencers are expected to spread the word about the brand through personal social media channels. However it needs to be kept in mind that social media and content marketing are not synonymous with influencer marketing.


The focus of influencer marketing is on finding influencers and not necessarily current customers. The influencers spread the message amongst potential customers. Brand name and brand loyalty is built up through these influencers.