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Google to Acquire DoubleClick Business Articles | April 16 Cooper Kupp Rams Jersey , 2007

DoubleClick's technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google's innovative advances in display advertising,



Google Inc. (NASDAQ: GOOG) announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services Gerald Everett Rams Jersey , for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.


The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers:

For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see. For online publishers Todd Gurley II Rams Jersey , the combination provides access to new advertisers, which creates a powerful opportunity to monetize their inventory more efficiently. For agencies and advertisers, Google and DoubleClick will provide an easy and efficient way to manage both search and display ads in one place. They will be able to optimize their ad spending across different online media using a common set of metrics.

"DoubleClick's technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google's innovative advances in display advertising Aaron Donald Rams Jersey ," said Eric Schmidt, Chief Executive Officer of Google. read more...........


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Article Tags: Acquire Doubleclick

Global Surgical Probes Market Survey Reports Up to 20187-2023

by Johnathan1248 · September 28, 2018

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