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Heller claims that until 2015, Adidas Company's 50% sales growth will come from the above-mentioned markets and Chinese market's sales performance will be particularly important.Adidas opened 1175 sub branches in China last year. At present, they have 6700 sales outlets, and the corporation's annual sales amount in Chinese market has already surpassed 1 billion Euros. Adidas will keep on enlarging investment, expanding e-sales platform and extending storage logistics market in China. It has been anticipated that in the year of 2012, there will be double-digit growth in Chinese market sales.