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ADHD medication: is it a good idea? Health Articles | November 2 Tampa Bay Lightning T-Shirts , 2016
Doubt has been cast on the effectiveness of methylphenidate, used to treat symptoms of attention deficit hyperactivity disorder, as researchers find it can cause increase sleeplessness and loss of appetite. The findings are published in the Cochrane Review.


Attention deficit hyperactivity disorder (ADHD) is one of the most commonly diagnosed childhood disorders, involving difficulty with focusing attention and remaining “on task,” excessively impulsive behavior and extreme hyperactivity.


The Centers for Disease Control and Prevention (CDC) estimate that ADHD affects about 9.5% of children aged 3-17 in the US and can continue into adulthood. Diagnosis is based on clinical judgement rather than objective diagnostic markers.


Methylphenidate, the most commonly used medication, is more commonly known by its brand names Ritalin, Concerta, Medikinet and Equasym, among others. It has been used to treat ADHD for over 50 years, but the new research, which focuses on the benefits and harms, encourages caution in use.


A team led by Prof. Ole Jakob Storeb酶, clinical psychologist from the Psychiatric Research Unit in Region Zealand, Denmark, evaluated and summarized the findings from all of the available randomized trials of the drug.

Methylphenidate use has advantages and drawbacks

The study included data from 185 randomized controlled trials involving more than 12,000 children or adolescents. The studies were conducted mainly in the US, Canada and Europe, included males and females aged 3-18, and all compared methylphenidate with either a dummy pill or no intervention.


Methylphenidate was found to cause modest improvements in ADHD symptoms, general behavior and quality of life. There was strong evidence that methylphenidate improved teacher-rated behavior.


Analysis of adverse effects showed that children were more likely to experience sleep problems and loss of appetite while taking methylphenidate.


There was no evidence that methylphenidate was linked to serious – for example, life-threatening, adverse effects 0 but there was a 29% increase overall in non-serious effects, a 60% higher risk of sleep problems and a 266% greater risk of decreased appetite.


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Redrawing the Lines in the Battle for the Living Room
The battle for the eyes of the consumer has been raging for some time now. The term was first coined way back in 1996 in an article examining the rise of digital experiences in the home. Since that time, through the advent of the internet, smart phones, Wi-Fi and non-linear television, things have advanced dramatically. The connected-TV medium is still in its infancy and a wide range of newcomers are entering the market, whilst strategies for success are still being formalised. With consumer’s attention being the ultimate goal the lines are shifting as we enter the beginning of the end, or at least the end of the beginning, of the Battle of the Living Room.
How has the television landscape has evolved in recent years?
Over the last 12 years there has been a shift in the viewing habits of television watchers both in the UK, USA and around the world. Terrestrial services; once the kings of the television broadcast have been squeezed from different sides by increasing competition from satellite and cable services. In the UK alone this has led to a 40% drop in viewing figures for terrestrial services over that same period, which shows that consumers for the most part are willing to pay for premium subscription services providing the content is there. Interestingly enough however is the impact on those same satellite and cable services which the global economic slowdown is having, with Comcast reporting losses in terms of number of subscribers particularly in the low income household brackets. In essence people are turning back to free-to-air programming due to cost implications in light of the recession.
“…change happens very fast. If consumers do not perceive that their needs are understood and met, they are likely to transfer their allegiance rapidly”
Video-Over-Internet Consumer Survey 2012, Accenture

Additionally the influx of internet delivered programming and OTT services such as Netflix and Lovefilm have further impacted the existing subscription market by offering a simple entry to content delivered on demand and possibly at a price point which suits the consumer better than the high price subscription model. Responding to these ‘cord cutting’ internet streamed services also is the recent creation of new lower priced, or entry level service offerings by TV giants, such as ‘TV Essentials’ in the USA from Time Warner Cable and the new ‘Now TV’ from BSkyB in the UK, both set to take on the new OTT upstarts at their own game.
This diversification of core offerings shows that ultimately even the heavyweights in this battle are still struggling to call the plays long term and that ultimately the tide is turning and the consumer is able to demand that services that are more tailored to their requirements, more cost effective and deliver the content they want, where they want it and when they want it.
64% of online consumers use international online providers for viewing content across TV, PCs and smart phones
Video-Over-Internet Consumer Survey 2012, Accenture
Spotlight on the major players, both the old guard and how they are adapting to brash new market entrants
The advent of broadband and the internet has mean that no longer do viewers r. Cheap Air Max 90 Womens Cheap Air Max 90 Red Cheap Nike Air Force 1 Shoes Cheap Nike Air Force 1 Mid Cheap Nike Air Force 1 High Cheap Nike Air Force 1 Mens Cheap Nike Air Force 1 Mid Cheap Nike Air Force 1 Sale Cheap Air Vapormax Sale Cheap Nike Air Vapormax White