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This article is about restaurant marketing.


It has been a while since I have been thinking about this. Last week my wife and I visited a fine restaurant in this area near my office. We were in the middle of our delicious dinner when an older couple sitting at the table beside ours asked the waiter if they could take a look inside the kitchen. The waiter at first seemed bewildered nike hyperadapt 1.0 australia , and then he said, 鈥淣o.鈥?p>

Then it occurred to me that the idea of an open kitchen might be an interesting topic for an article.


With many restaurants popping up everywhere and it鈥檚 only a matter of time before the market is deemed over-saturated, as a restaurant owner, you do not only have to show great service and food, you must also provide a good reason and peripheral details for your customers to talk about your business.


However you need to remember that an open restaurant can either be a good thing or the worst thing for your business. I will talk about the pros and cons.


Advantages
1. Employees are alert all the time
Is there any better way to keep your employees alert and on their toes all the times than to allow your very customers watch them while they are at work? Sure, there are chefs who do not like the feeling of someone watching them while they prepare meals, but in my experience as a former restaurant owner those employees tend to get used to it over time. The good side of all this is they get to interact with the people who dine on their meals.


2. Customers witness how meals are prepared themselves
By showcasing an open kitchen, the customers themselves gets first hand dibs on how your restaurant operates to serve them. If your restaurant is clean and well-maintained, it will leave a lasting impression.


Disadvantages
1. Some diners tend to complain too much
An open kitchen can pose problems too. By leaving your restaurant and staff at the mercy of your customers, some tend to get too nitpicky and point out at the smallest things that do not even know anything about. In other words, they complain for the sake of complaining.


Be prepared to handle these customers when you finally decide to showcase an open kitchen. Also train the manager in case you are not around.


2. Increased maintenance costs
It should be noted that you are going to have to spend more on maintenance and labor if ever you decide to showcase an open restaurant. Simply put, you need to keep your kitchen at its best possible shape. Also you need to replace the equipment and kitchen tools as soon as they show the smallest signs of wear and tear.


With regards to restaurant marketing, you need to consider the pros and cons very carefully before you finally decide to implement an open kitchen. If you do not think about it enough, it might bring upon more disaster than benefit.

Mckenzie is actually a business man who loves to write The Unknown Benefits And Drawbacks Of Getting A Wide Open Kitchen At The Restaurant in his free time. Click The Unknown Benefits And Drawbacks Of Getting A Wide Open Kitchen At The Restaurant for more details.


TOKYO, March 7 (Xinhua) -- Japan's composite index of economic indicators, a key gauge of the overall condition of the economy, improved in January for the first time in three months, the Cabinet Office said in a preliminary report on Monday.


The index of coincident indicators, spanning factory output, retail sales and the availability of new employment opportunities, gained 2.9 points from the previous month, to 113.8 against the 2010 base of 100, the government's latest data showed.


Key elements causing the gauge to rise, included an uptick in output in the electronic parts and devices sector, which itself was buoyed by rising demand for smartphones here from travelers visiting from overseas ahead of the Lunar New Year.


In addition, firm exports of both investment and durable goods helped the index to rise, although the rise was capped by wholesale sales weighing on the gauge, the data set showed.


The index of leading indicators, which estimates conditions in the coming months, however, dropped 0.4 point to 101.4, marking the third straight month of decline, while the lagging indicators, which track the economic performance in the recent past, retreated 0.9 point to 114.7, after logging a 0.1 point increase a month earlier.


The composite index is calculated based on the growth and shrinkage of the component indicators and shows the direction and size of economic trends.


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