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An apparel industry analyst reported to the nike air huarache womens "Daily Economic News" on Yesterday (August 21) that in recent two years, there is an increasingly increase on the raw material and transportation of Nike. This action brings pressure to its profit growth. This time's objective of price growth maybe is to improve the margin of profit. WWe are always looking for ways to take advantage of new innovations and product performance to achieve the improvement of the product line".

"Daily Economic News" reporters have called Nike in China's related PR department. But at the end of the time to distribute the news dispatch, they did not contact the relevant person in charge.It was not the first time nike air jordan uk for us to hear the news that there will be increase on the price of Nike's products. In March last year, MaryRemuzzi had said that in the spring of 2012, Nike will raise the price on a global nike air max 1 flyknit scale aimed at its shoes and clothes products.

In order to reply the oil, cotton and transportation's increasing price, this action has been made. Reporters have learnt from the apparel industry analyst above that actually in recent two years, the profit margin of Nike has continuously declined for a few quarters compared to other years. There was an unceasing increase on costs of raw material and transportation, its profit growth has experienced lots of pressures."But I nike air max 1 ultra flyknit think there is a small gap between raw material costs and selling prices".

However in the first ten years, most Chinese sporting goods manufacturers are just important OEM partners of Nike's "asset-light strategy" pattern, therefore, a batch of OEM type factories with good manufacturing skills were created. There are nearly 3000 footwear products manufacturing businesses in Jin Jiang, which is a costal city of Fujian province, and there are over 300000 employees, with a yearly output of 650 million pair of shoes Among them.

For example, Rebook surpassed Nike by springing up female sporting goods market, and Adidas is competing with Nike all over the world via merging strategy, and Nike beat back Rebook after finishing global operation, which all prove that those innovative companies that adopted effective nike air max 1 ultra moire strategies according to target market, could win the initiative status in competition.One of Nike Company's soft ribs was revealed in 1998 Asian financial crisis.

On the eve before the London Olympic Games, an advertisement logoed "Live out Your Greatness" was put on the screen of most of the major television stations and websites, the word "greatness", with which people are tediously familiar frequently appeared on the silver screen, which rightly show the beginning of the marketing activities in of Nike's "Find Your Greatness" series in China.Let us ask a question, is Nike the sponsor of the London Olympic Games?