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Puma Suffers a ¬ puma suede classic 3.3 Million EUR Net Loss For The Second Quarter Of 2015 Jul 25, 2015 It has just been reported that PUMA has suffered a ¬ 3.3 million EUR net loss for the second quarter (April-June), mainly because of the strong currency fluctuations that are ongoing right now, especially the USD. Another factor that has caused the net loss is the increase in spending on marketing efforts.Puma also has good news to report as is has also recorded a larger portion in profits than its biggest rivals in South America and Russia. They have also seen its shares rise as much as 3%. CEO Bjorn Gulden stated that  Investment in new and innovative products is starting to pay off, when discussing the 16.2% rise in currency adjusted sales in its footwear sales. Adding Rihanna as a creative director could also benefit Puma in the near future since she will also be able to bring a different consumer base to Puma. Here s to Puma having a better quarter this time around.

Here I am asking for something loud and it just lands right in front of me. Admittedly, I thought it would be the Flux that killed it with the puma speed next wild colorway and I never would have guessed it would be the Puma R698 Fluorescent Green that came through.We ve seen the Puma R698 around town for a while, but never have we seen it this crazy I like it. This go around, the Puma R698 Fluorescent Green shows off a vivid neon-glowing upper in a material like a tennis ball. If you re interested in puma ignite these bad boys, hit up your local Puma retailer today.Source: CalirootsAuthor s TakeI mean, if you re just looking to get spotted then these are a done deal. But if you want to get spotted for the right reasons? I d hold out a little longer. NO SHADE. I just know Nike or adidas would deliver with something you can t say no to.

Previously showcased, the 5525gallery x UNITED ARROWS x Puma Disc Blaze Indigo has now arrived at select Puma retailers worldwide. Just to recap, 5525gallery aligned with Japanese style purveyors UNITED ARROWS to reinterpret the classic Puma Disc Blaze. Doused in a cool color-blocked indigo leather and hard-washed denim iteration, the sneaker is essentially defined by its futuristic no-lacing component and synthetic heel cage support system.All adhered atop a tonal Trinomic puma evospeed sole unit, dual embossed branding at the heel provide the finishing touches. Look for this standout collaboration of the Puma Disc Blaze before it s too late.

A triple team effort was needed in order to successfully complete this Puma R698, as LC23, BACKDOOR and Puma come together to create this original looking version of the Puma R698 Made in Italy .LC23 founder, Leo Colaccio, worked with PUMA designers to create the soft and premium textile material that you see on the upper. This look may seem familiar to you, as it s usually seen on Italian Oxford shirts. BACKDOOR gets in the mix by decorating the speckled midsole with their signature colors while also finishing it off with their stamp on the front lace. The last touch added to this collaboration includes the hand-sewn co-branded tongue tag as well as the icy blue rubber outsole. Expect this Puma Made in Italy R698 to be available now at BACKDOOR Italy as well as in global PUMA retailers beginning July 24th.

Aside from its Bright Pack, the Puma R698 is also offered in a New York theme, which pays homage to the city s respective professional sports teams.While the R698 boasts a main hue of Burnt Orange across its leather, mesh and suede upper, complementing hits of Violet Blue are seen across the rear and forefoot, while Black covers a portion of the vamp and encompassing the toe cap. Given that Orange is predominant, the sneaker can represent the NY Knicks (basketball), NY Mets (baseball) and NY Islanders (hockey) respectively. All adhered atop a White Trinomic sole unit with Orange and Blue accents, you can find this rendition of the Puma R698 at Puma retailers overseas now. Stay tuned in for a stateside release.

The Puma Suede was last seen in Regal Red and this latest rendition of puma trinomic the classic silhouette is essentially just that in the timeless combination of Black and White. Whether you re a fan of the model or just the colorway itself, the sneaker s simplicity should garner your attention instantly. Plush suede in Black covers the model s upper, while a Off-White formstripes across its vamp offsets its understated base. Finally, pristine accents of White on the lining and sole unit solidify its composition, as Gold detailing on the rear and side panels via Puma branding rounds it all off.Look for this rendition of the Puma Suede Classic at Puma retailers overseas now.