Colin Kaepernick Nike ad: Why marketing campaign is dividing NFL fans

Colin Kaepernick Nike ad: Why marketing campaign is dividing NFL fans
The controversial ad is garnering significant attention on social media. The ad features Kaepernick's face and the words: "Believe in something. Even if it means sacrificing everything."A new TV commercial, with the same undertone and featuring Kaepernick and other superstar athletes like NBA's LeBron James and tennis player Serena Williams, will air Thursday during the NFL season opener.NFL https://www.mccaffreypanthersfan.com/authentic-luke-kuechly-jersey-sale-1_74.html
fans are deeply divided about Nike's Kaepernick campaign. Some love it. Others hate it – and are posting social media comments urging #NikeBoycott, as well as photos and videos of themselves torching Nike products and cutting swoosh logos from their gear.But just about everyone seems to be talking about it.Detroit Lions wide receiver Golden Tate, who has his own deal with Nike, said he has seen some "crazy memes" about the campaign on social media, adding, "but, I like what Nike's doing."<strong style="margin-right:3px;">Nike goes all in: Colin Kaepernick's voices 'Just Do It' ad to air during NFL's kick-off game<strong style="margin-right:3px;">What did Nike just do?: Kaepernick ad may gain more from Gen Z than it loses<strong style="margin-right:3px;">Watch: Nike's inspiring ad with Colin KaepernickEven President Donald Trump weighed in."Nike is getting absolutely killed with anger and boycotts," Trump tweeted. "I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!"In many ways, Nike's Kaepernick alignment – and the chatter surrounding it in barbershops, around workplace water coolers, and on the internet – underscores differing perspectives in America about patriotism, protests and even the best way for a company to market its goods.The divides, experts say, seem to break across racial, economic and generational lines.Bell – decked out in black-and-white Nike gear, including athletic sandals, socks, shorts and a form-fitting shirt while getting a haircut – said two narratives of the protests have emerged.One narrative, Bell said, is that the peaceful demonstrations are about bringing awareness about racial injustice and police brutality. The other frames the actions of Kaepernick and other NFL players who kneel as disrespect for the <h2>Devin Funchess Authentic Jersey</h2>
flag, police and the military.So, while the new ad appeals to some consumers and drives them to buy more Nike merchandise, others have expressed that they are put off by the message and have decried the brand on social media."He's actually saying something, but, unfortunately, there's a lot of people in the media skewing his https://www.mccaffreypanthersfan.com/authentic-cam-newton-jersey-sale-1_14.html
words," Mitch Haba, 28, of Hazel Park, Michigan, said as he walked by the Nike store in Detroit. "I think what Nike is doing is right. Plus, he's a good quarterback. I think what Nike is doing is good."Travis McMurray, 36, of Waterford, Michigan, said seeing players kneel during the national anthem has been off-putting and somewhat offensive to him."He has a right to do it," the Navy veteran said of Kaepernick. "But I think there are other ways to go about protesting. I mean, what he did didn't help his cause much. He just lost his job. I'm trying to watch football, not a bunch of guys protesting – or whatever."Still, McMurray also said he doesn't have strong feelings about the ad."Nike's trying to make some money, and he's trying to make some money," <h2>Thomas Davis Sr Authentic Jersey</h2>
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McMurray said. "That's really what it's all about: advertising, making money, causing controversy and getting their names out in the news."Investors are closely watching how consumers react to the new campaign and how Nike, a big NFL corporate sponsor, performs financially.Nike, like many companies, aims to broaden its customer base, and a campaign that features and appeals to a more racially diverse – and younger – group of sports enthusiasts may help do that.Nike's stock price fell from a Friday close of $82.18 a share to $79.60 on Tuesday and then it rebounded slightly, closing Wednesday at $79.91 a share.Jeff Stoltman, a marketing professor at Wayne State University's Ilitch School of Business, however, believes that the risk Nike is taking with the campaign is calculated."They know they are going to lose people in this process," the professor said. "But, the cost-benefit analysis they had to do includes not only being true to themselves, but, in the long run, it garners a great deal of attention and consideration among those folks the company needs to reactivate."Staff writer Dave Birkett contributed.Colin Jones Jersey
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