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For adidas superstar uk the geographic focus for your next five years will be at penetrating lower tier cities. In times past, Adidas' growth has been mostly in tiers one through about three cities. As these cities begin to reach saturation, tiers four by seven cities will begin finding rapid income growth. Therefore, Adidas will probably aggressively expand into these cheaper tier cities to capture the growing opportunity. We currently get around 7, 000 monobrand stores in about 600 cities all around China. By 2015, we can have stores in nearly 1, FIVE-HUNDRED Chinese cities.
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