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Adidas not only released adidas shoes the "Julong Ring", because in the meanwhile, it launched the "put full efforts so that the dragon can move" 360-degree marketing activity as well.From now until August 12, Adidas will freely provide customers with "Julong Ring" in appointed retail outlets nationwide. If you login the chinaisallin website and input the serial number inside the "Julong Ring", and then you can get the opportunity to participate in drawing a lottery. What's more, there will be chances for you to earn Adidas's fine equipments for sports.

There also will be "drive dragons to move" and other activities at the same time. If you want to know more details, you can visit the activity website. On the one hand, Adidas collected all powers to sustain athletes from China, and on the other hand, Adidas adopted this method to provide those adidas nmd people with concern and helping hands. On the eve before the London Olympic Games, an advertisement logoed "Live out Your Greatness" was put on the screen of most of the major television stations and websites, the word "greatness".

With which people are tediously familiar frequently appeared on the adidas australia silver screen, which rightly show the beginning of the marketing activities in of Nike's "Find Your Greatness" series in China.Let us ask a question, is Nike the sponsor of the London Olympic Games? It's believed that most people's answers are"yes" and the data also suggest this In a survey for 1034 American consumers, about 34% consumers mistakenly believed that Nike is the sponsors of the London Olympic Games, while only 24% of the respondents knew that the official sponsor of this London Olympic Games is Adidas.

Nike paid much attention to "London" in every adidas ultra boost place in the world where athletes started their games, which includes the United States Ohio London, London Square in someplace, Jamaica and India inns named London, a "London" stadium, the baseball field named London, Nigeria London, and so on. You have to admire Nike's intentions, coupled with its always excellent copywriting; you can't help imagining the Olympic Games spirit after you watch this excellent advertisement which tells the ordinary story of the athletes.

Of course, this is the result Nike hope to see.Of course, this so called "ambush marketing" does succeed, but the London Olympic Organizing Committee also did not eat cooked rice, they would not watch Nike take the place of Adidas by force or trickery. But Nike really did cleverly enough, even Olympic Organizing Committee is very difficult to pick out the thorn, so it didn't punish Nike.Nike has always obeying the marketing conception "Establishing relation with consumers", which is concentrated expressed in the continuously updating of the day on the official micro blogging "Just Do It".

Nike would keep carrying on the track of the hot or controversial adidas originals events of the Chinese team on the day, matching the relevant micro-blog copywriting and micro-blog pictures. Of course, this does not contain the name of any athlete, also can not use any stadium picture so that to cause the widespread resonance of people is not an easy thing, and the copywriter with micro blogging pictures and team of full-time waiting is essential.This great marketing is undoubtedly a great success, it makes Nike earn pours and even drive the flow of other brands at the night of "Liu Xiang's injury and retire", leading the micro blogging to an ocean of marketing.