Gästearea / Bannertausch » Hamels will be working on

Peyton Manning takes a family to Universal Parks & Resorts. Chris Pratt works out to get in shape to tout Michelob Ultra. Bill Hader takes a break on set to snack on some Pringles.

This year’s Super Bowl advertisers are minding their manners. They’re trying hard to steer clear of everything from politics to the (hash)MeToo movement with lightly humorous ads that don’t offend.

The goal is to capture the attention of the 111 million-plus viewers expected to tune in Sunday when the Philadelphia Eagles take on the New England Patriots. Thirty-second slots are going for more than $5 million for airtime alone.

Last year Authentic Alex Cappa Jersey , ads that tackled political issues fell flat, like an 84 Lumber ad about immigration. And some thought the recent Grammy Awards’ low ratings were because the show contained too many political moments, such as Hillary Clinton reading from the Trump biography ”Fire and Fury.”

People are in the mood for ”political-free entertainment,” said Kim Whitler, a marketing professor at the University of Virginia.

Several ads will be taking a light-humor approach with mostly male celebrities. PepsiCo brands Doritos Blaze and Mountain Dew Ice are showcased in two 30-second linked spots showing Morgan Freeman and Peter Dinklage in a lip-sync rap battle.

In a Pringles ad , Bill Hader has a snack on set and introduces a made-up practice dubbed ”flavor stacking,” in which he mixes and matches different Pringles varieties. M&Ms enlisted Danny DeVito to embody what happens when a red M&M becomes a person after wishing on a lucky penny.

Keanu Reeves surfs on his motorcycle through the desert in an ad for Squarespace. Chris Elliott lives in a bio dome to tout avocados from Mexico, while ”Stranger Things” star David Harbour shows up in Tide’s commercial.

”They’re light hearted and good natured,” Whitler said. ”That’s on target with the mood of the country.”

”We’re exposed to so much constant negativity,” said Andy Goeler, a marketing executive at Bud Light. ”Delivering something just light hearted and fun is the root at what beer is all about.” The brand’s two spots showcase a mythical kingdom a la ”Game of Thrones” centered on Bud Light and the catchphrase ”Dilly Dilly.”

Amazon’s 90-second fourth-quarter ad stars a bevy of celebrities who sub for the voice of Amazon’s Alexa voice assistant: singer Cardi B, actress Rebel Wilson, star chef Gordon Ramsey and even actor Anthony Hopkins putting a Hannibal Lector spin on things. Leading up to the halftime show, Pepsi’s ad references past celebrities who have appeared in Pepsi Super Bowl ads: Britney Spears, Michael Jackson, Cindy Crawford and others.

Nonetheless Baker Mayfield Browns Jersey , two Super Bowl ads are bucking the trend and sidling up to political issues, however obliquely.

Coca-Cola’s anthemic 60-second ad features varieties of Coke, from Coke Zero to the stevia-flavored Coke Life, quaffed by women, men and a person who uses the ”they” pronoun.

”There’s a Coke for he, and she and her and me and them,” a voiceover states.

Coca-Cola executives say the ad highlights the diversity the company has always used in its advertising, adding that they consulted African-American and LGBTQ groups among its own employees. A biracial couple and a person in a wheelchair also appear in the spot.

”We want to celebrate all the people that make up the world,” Coca-Cola executive Brynn Bardacke said. ”We don’t want to exclude anyone.”

On the other hand, WeatherTech, which makes car mats and other interior car products, has a staunchly pro-American approach in its ad, which shows the construction of a factory that opened late last year.

”At WeatherTech, we built our factory right here in America,” the ad’s text reads. ”Isn’t that the way it is supposed to be?”

It’s the fifth year WeatherTech has advertised in the Super Bowl touting its all-American operations. Founder and CEO David MacNeil said his ad doesn’t have typical Super Bowl accoutrements – ”no ponies, no puppies Jessie Bates III Jersey Bengals , no pretty girls” – but said it’s straight to the point about its message.

”Isn’t it just logical to build your own factory in your own country so your own fellow citizens can have jobs?” he said. He said he doesn’t believe the ad might be divisive. ”It wouldn’t occur to me that I could offend anyone by supporting my own country,” he said.

While the majority of advertisers release their ads ahead of time to try to drum up publicity, there are some holdouts. Fiat Chrysler usually appears during the game without advance warning. Other advertisers that have remained mum about their plans so far include E-Trade and Monster Products.

”It may be that advertisers with risky ads are waiting for the game, hoping to protect the surprise and break through the clutter,” said Tim Calkins, a marketing professor at Northwestern University.

When surging Texas goes for a three-game sweep of the visiting Chicago White Sox on Sunday at Globe Life Park in Arlington, Texas, Cole Hamels, the pitcher the Rangers expected to be their bell cow in this season of rebuilding, will be on the mound.

It remains to be seen how much longer Hamels (4-6, with a 3.61 ERA) stays in that position. He could, instead, be a huge piece to the puzzle in a trade that would net more prospects for a team in dire need of them.

The White Sox will send right-hander Reynaldo Lopez (3-5, 3.73 ERA) to the mound in the series finale.

The Rangers beat Chicago 13-4 on Saturday behind five solid innings from the ageless Bartolo Colon, a three-run double from Robinson Chirinos, a home run from Joey Gallo and a seven-run eighth inning.

Texas was without designated hitter Shin-Soo Choo on Saturday as he battles right quad soreness and was given the night off.

Choo said his upper quad has been bothering him over the past 10 days M.J. Stewart Jersey Buccaneers , but he’s played through it well enough to extend his streak of reaching base to 41 straight games, tops in the Major Leagues this season. It’s also tied with Toby Harrah (1985) for the third-longest single-season streak in club history.

“I felt like it was an opportunity to get him off his legs, give him a day,” manager Jeff Banister told mlb.com about Choo’s absence from the starting lineup. “He’s played through it for a while.”

Choo underwent an MRI at his own request on Saturday and said afterward he does not believe the injury is serious.

“I know I have the streak going on, but my body and staying healthy is more important,” Choo said. “And winning games is more important than records. I don’t want to make it worse. I don’t think it’s serious.”

Chicago is another team building from the ground up but already has its second baseman of the future, Yoan Moncada, on the field as an everyday player. Moncada, who was acquired from Boston as part of the trade that sent Chris Sale to the Red Sox, has struggled through the first half of the season, hitting just .225 after batting .231 in 54 games last season.

He also has a team-high 13 errors at second base.

“I did not expect to have as many tough, difficult moments as I’ve been having,” Moncada told the Chicago Sun-Times. “I’ve learned that this is a process, it’s something young guys have to get used to. You can’t get frustrated at any point. If you keep your faith in what you do, you’re going to be good.”

Lopez will make his 17th start of the season, 10th on the road and second against the Rangers this season when he takes the hill on Sunday. He is 1-1 with a 2.55 ERA over his past three road starts. His last time out Authentic Kendall Wright Jersey , on June 26, Lopez earned the win versus Minnesota, allowing four runs on six hits over 6 1/3 innings in an 8-4 Chi-Sox victory.

Lopez is receiving a 3.45 run support average this season, the ninth-lowest in the AL. He will be making his third career start against the Rangers and second at Globe Life Park.

Lopez garnered the win in his last start against Texas on May 20 in Chicago, pitching eight scoreless innings.

Hamels will also make his 17th start of the season and leads all Texas starters in ERA (3.61), starts (16), innings (97 1/3), and strikeouts (97). He has gone 3-2 with a 3.28 ERA in his nine starts since May 5 to lower his ERA from 4.08 to 3.61.

Hamels will be working on five days’ rest and last worked and took a no-decision in the Rangers’ 7-4 win on Monday at home against San Diego. He allowed a season-high nine hits in that game, exiting after trailing 4-1 in the sixth, ending a streak of eight straight starts six-plus or more innings pitched.

Hamels has gone 2-0 with a 2.86 ERA in four career starts against the White Sox, recording quality starts in three of those four outings.

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